Why Today's Wine Lists Fail explains that wine lists are put together based on a model centuries old and that expecations for grape varieties and appellations are becoming unreliable. 

Your wine list should lead to higher sales and profit and repeat business. A well-designed wine list will consider many factors and make informed choices.  This service will help you ask the right questions and create a wine list that achieves customer satisfaction and meets your marketing and sales goals.

For a limited time we are offering this service free of charge in return for your considered referral.